Sport Foods

Sports and other physical activities may push the body to extreme conditions, resulting in very specific nutritional needs.

From elite professional athletes to dedicated amateurs, millions of people across the globe consume sport foods and drinks (also called foods for intense muscular effort) to provide the nutrients and fluids they need as they play competitive sport or are involved in other intense muscular effort.

Sport foods are specifically designed, formulated and marketed in relation to physical activity, physical performance and/or post-exercise recovery. They can also help athletes in certain circumstances tolerate heavier training to a greater degree; by helping them recover faster or helping them to stay injury-free and healthy during intense training.

Sports and physical activity represent a way of life for millions of people, on a professional or amateur level and adequate nutrition for these circumstances can catalyse, increase and improve the results.